A message from our chair

Hello. I am the chair. That means I am Daddy's boss.

Keir W. · Co-Founder & Non-Executive Chairperson · Aged 10 🇬🇧 🇺🇸

Keir on a plane, looking out at another aircraft on the runway.

Hello. I am the chair of KW Strategy. That means I am Daddy's boss. I am also ten.

I was born in Singapore. We moved to Denmark when I was four. Now we live in the UK. I am British and American. I have been on a lot of planes. I know an enormous amount about planes. I will tell you about them if you ask. And sometimes if you don't.

When Daddy used to work at LEGO he was away a lot. Now he is the boss of his own company (and I am the boss of him) and I see him much more. That is my favourite thing.

I also like that KW Strategy is a family business, and that the work goes all over the world. Daddy works with people in places I have lived in and places I have not been to yet. I helped Daddy design the website. I helped with the business cards. Sometimes when Daddy is on a call I get to say hi to his clients, which is fun.

When a name comes up on a call I don't know, I always ask afterwards who that was, and Daddy tells me. I like to know about his clients and what they are working on. A lot of it is about learning and education, which I like.

When Daddy goes on a trip he always brings me back a cuddly toy from wherever he has been. They take up a lot of space now. I also ask him which plane he flew on. He often doesn't know. I have had to teach him.

I like being the chair. So far it is going well.

Keir
Co-Founder & Non-Executive Chairperson · Aged 10