Professional mentoring

Mentoring from someone who has done the job.

One-to-one professional mentoring with Euan Wilmshurst, for senior communications, engagement, and advocacy professionals across philanthropy, non-profits, and social impact. Sessions are built around the mentee's actual work.

Comms, engagement, and advocacy professionals Philanthropy, non-profits, and social impact One to one with Euan In person or remote

They advise everyone else. Who advises them?

Senior comms professionals spend their days advising everyone else. It is rare that anyone advises them. The more senior the role, the fewer people there are to think it through with, and the higher the cost of getting it wrong.

Euan mentors senior communications, engagement, and advocacy professionals, one to one. There is no curriculum. The sessions work on whatever the mentee has in play at the time.

The questions mentees bring.

Every mentee sets their own agenda. These are the kinds of questions the sessions are built around.

  1. How do I move from running the function well to shaping what the organisation is trying to achieve?
  2. How do I make communications a tool for advancing outcomes rather than describing them?
  3. How do I get into the strategy conversation early, rather than being handed a decision to announce?
  4. What is our organisation's narrative for, and is it doing any work?
  5. Which audiences have the most influence over the outcome we want, and how do I prioritise between them?
  6. How do I measure communications against impact rather than output?
  7. How do I take a confident recommendation to my chief executive or board, and hold it under pressure?
  8. How do I build the partnerships and coalitions that carry the work beyond our own channels?

What the mentoring includes

A defined engagement with an agreed cadence, set at the start.

Working sessions

A scoping session sets the agenda. Themed working sessions follow, each shaped by what the mentee needs next.

Framing notes and write-ups

A short framing note before each session, and a written summary after it recording the thinking and the next steps.

The mentee's live material

Sessions work on live material, whether that is a strategy in draft, a board paper due next month, or a decision that needs making this week.

Between the sessions

Problems rarely arrive to fit the diary. When something urgent comes up before the next session, the mentee can pick up the phone.

A peer network

Introductions to people doing the same job in other organisations, and into the networks where they gather, drawing on thirty years of contacts.

What an engagement can look like

Every engagement is built around the individual, so no two are the same. This is one example, to give a sense of the shape.

Scoping

A two-hour scoping session

Agrees the focus, the structure of the sessions that follow, and the personal development goals the engagement is working towards.

Session one

What good looks like

What a function like this one should be capable of, and the distance between that and where it sits today. Timed, where possible, ahead of something real in the diary, such as a board paper or a strategy refresh.

Sessions two to four

Themed to the mentee's priorities

Often engagement, strategy, and influence, including influencing upwards. Personal development runs through each session rather than sitting separately at the end.

Final session

Consolidation

Pulls the thinking together and finalises the personal development plan the mentee takes forward.

Other engagements look nothing like this. Some mentees want fewer, longer sessions. Some want a standing monthly conversation across a year. Some arrive with one specific problem and want help solving it properly. The number of sessions, the themes, the pacing, and the balance between in person and remote are all set at scoping. Engagements are priced as a single fixed fee agreed at that point, with no day rates and no hourly billing.

Mentoring, not coaching.

The two are often used interchangeably. They are different things.

This is mentoring from a practitioner. Euan has run communications, advocacy, and social impact functions at senior level for thirty years, in corporates, foundations, and agencies. The mentoring draws on that experience and the judgement that came with it.

He is not a certified coach and does not claim to be one. Where formal coaching is the right tool, he says so and recommends qualified coaches.

Mentoring works with one person. Where the need is to bring a whole leadership team to a shared position on strategy and narrative, that is the Strategic Narrative Workshop.

Who leads the work

Euan Wilmshurst, Co-Founder & Principal of KW Strategy

Euan Wilmshurst

Co-Founder & Principal, KW Strategy

Euan has spent 30 years advising senior leaders on strategic communications, advocacy, and social impact, with a particular focus on philanthropy, education, early childhood, and international development.

His last executive role was at the LEGO Foundation, leading advocacy, partner engagement, and external communications. Before that, senior roles at CIFF, The Coca-Cola Company, Pearson, WPP, and IBM. He has twice represented private philanthropy on the global Board and Executive Committee of the Global Partnership for Education.

He has led communications and advocacy functions at every scale, and has mentored practitioners throughout his career.

Everyone senior needs someone to think with.

Always interested in hearing from communications, engagement, and advocacy professionals considering mentoring, and from the chief executives who lead them.

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