A two to three day in-person workshop for leadership teams who want their communication to add to their impact, not just describe it. Built around strategy and impact, not just messaging.
Most purpose-led communication fails before it starts.
Mission-driven organisations and teams default to push. They publish what feels important to them, on the channels they have, and assume that because they care, others will care too. The strategy is implicit, the audience is everyone, and the measure of success is reach. It rarely lands, and almost never moves the dial on the outcomes that actually matter.
Effective impact communications work differently. They start with the organisation's strategy and goals, the change you are trying to make, and the people whose decisions that change depends on. Then they work backwards: what does this audience need to understand, feel, or do for the strategy to succeed? Communication becomes a tool of strategy, not a substitute for it.
The Strategic Narrative Workshop is built for leadership teams who want to make that shift. It starts with strategy and impact, not just messaging. It is audience first and channel agnostic. And it treats communication as a leadership skill, not something to delegate.
Five concrete outputs your team owns and uses, shaped to your strategy and your stakeholders.
One articulated story that explains who you are, what you do, and why it matters, that the leadership team can tell consistently and confidently.
The people whose decisions your work depends on, mapped and prioritised together with the team. Bespoke to your situation, not a template.
Distinct narratives for each priority audience, told as your story with the emphasis shifted to what matters most to them. Properly cascading from the core, not surface-level message tweaks.
Practical formats and frameworks the team can use to bring the narrative to life in meetings, on stages, and in writing.
A 90-day action plan with priority audiences, key moments, and named owners. Not a deck that sits on a shelf.
Four phases, designed around your team's calendar and the decisions you are trying to influence.
Stakeholder interviews, document review, and a tailored agenda built around the specific strategic questions your team is wrestling with. Two to four weeks ahead of the workshop.
Anchoring in your strategy and impact goals. Mapping the audiences whose decisions matter most. Surfacing assumptions, tensions, and the narrative you actually want to land.
Building the core narrative, tailoring messages by audience, practising delivery, and shaping the engagement plan with named owners and timelines. Day three goes deeper on rehearsal and integration with the leadership team's existing rhythm.
Written core narrative, messaging framework, and engagement plan delivered within two weeks. A 30-day check-in to review what is working and what needs adjusting.
Leadership teams ready to treat communication as part of strategy, not a downstream task.
A three-day Strategic Narrative Workshop with the leadership team of aeioTU in Bogotá, April 2026, building a core narrative and audience-specific narratives for funders, multilaterals, peer organisations, and research partners.
Euan has spent 30 years advising senior leaders on strategic communications, advocacy, and social impact. His last executive role was at the LEGO Foundation, leading advocacy, partner engagement, and external communications. Before that, senior leadership roles at The Coca-Cola Company, Pearson, WPP, CIFF, and IBM.
He has twice served on the board of the Global Partnership for Education and on its Executive Committee, and currently chairs and sits on boards including Play England, STIR Education, Home-Start UK, and Svitlo Education. He is a Salzburg Global Fellow, a member of the World In 2050 Expert Network, and writes regularly for the Diplomatic Courier.
The workshop is built from three decades of advising leadership teams across philanthropy, education, early years, climate, and social impact, and from running communications functions at scale himself.
Each workshop is tailored to your team, your strategy, and your stakeholders. Get in touch and we will start with a conversation about your exact needs before anything else.
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