Two days in London for leaders who want their communication to add to their impact, not just describe it. Build your narrative, pressure-test it with peers who have no reason to be kind, and leave with something you can use on Monday morning.
You have had the conversation a hundred times. In a pitch meeting, at a conference, over coffee with someone who could open a door. You know what your organisation does and why it matters. But the words come out muddled, or too long, or too much like everyone else in your sector. The person across the table nods politely and moves on.
The problem is rarely the work itself. It is that nobody has helped you build the narrative as a strategic tool. Not a tagline or an elevator pitch, but a narrative that starts with the people whose decisions your impact depends on and lands in a way that makes them want to act.
The Narrative Intensive is two days of building that narrative, testing it against people who will tell you honestly whether it lands, and refining it until it does. You leave with something written, tested, and ready to use. Communication that adds to your impact, not just describes it.
Not frameworks to think about later. Actual outputs you will use.
Your organisation's story, articulated clearly and tested with 11 people who had no reason to go easy on you. Something you can deliver confidently in any room.
The same story told with the emphasis shifted for two of your priority audiences. Properly cascading from the core, not surface-level tweaks.
Two rounds of role-play with strangers who react the way a real funder, partner, or policymaker would. They do not fill in the gaps for you. If it does not land, you feel it immediately.
Practical frameworks for structuring any narrative, tailoring it to any audience, and delivering it with confidence. Tools you keep using long after the two days.
Day one is about building. You arrive with raw material about your organisation and leave with a drafted core narrative that has already been challenged and sharpened by the room.
Day two is about pressure. You deliver your narrative to people who do not know your organisation, who have no emotional investment in it working, and who react the way a real funder or partner would. You revise, you deliver again to fresh ears, and by the end of the afternoon you have something that has survived honest scrutiny from 11 strangers.
Both days run 09:00 to 17:30 with breaks and lunch provided.
Leaders who own the story their organisation tells, and who know it is not landing the way it should.
The Narrative Intensive uses the same methodology as KW Strategy's bespoke Strategic Narrative Workshop, which has been delivered to leadership teams of international organisations including early childhood education leaders in Latin America, global philanthropy foundations, and education coalitions.
The difference is the room. In a bespoke workshop, your whole team builds one narrative together. In The Narrative Intensive, you are in a room with 11 other leaders from different organisations. The method is the same. The feedback is sharper, because strangers react the way your real audiences do.
Two weeks before the intensive, each participant submits a short brief: your current narrative or pitch, your three priority audiences, and what is not working. This is not optional. The quality of what you bring determines the quality of what you leave with.
The facilitator synthesises all submissions before the workshop, so you walk into a room where the starting points are already understood and the two days are spent building, not briefing.
Euan has spent 30 years advising senior leaders on strategic communications, advocacy, and social impact. His last executive role was at the LEGO Foundation, leading advocacy, partner engagement, and external communications. Before that, senior leadership roles at The Coca-Cola Company, Pearson, WPP, CIFF, and IBM.
He has twice served on the board of the Global Partnership for Education and on its Executive Committee, and currently chairs and sits on boards including Play England, STIR Education, Home-Start UK, and Svitlo Education.
The Narrative Intensive is built from three decades of helping leadership teams find and tell the story that makes people act, not just listen.
The first cohort runs in London, autumn 2026. Register your interest and you will be the first to know when dates are confirmed.
One click to copy. Drop a line and we will be in touch when dates are set.
