Children and young people at the heart of every decision.
We partner with corporate, philanthropic, and non-profit leaders on strategy and impact communications: thoughtful, evidence-based work that drives lasting, measurable change. Communications used as a tool to advance the outcomes you care about, not just to describe them.
Bespoke strategy and impact communications, built around the change you are actually trying to see.
Founded by Euan Wilmshurst, with over 30 years of global experience, KW Strategy works with leaders across philanthropy, education, early years, climate, and social impact. Corporate, philanthropic, and non-profit, the work is unified by a focus on the change you are trying to see and the communications that help it happen.
Our work spans philanthropy advisory, impact communications, executive advisory, advocacy leadership, funding positioning, and the strategic partnerships that move change at scale. The thread that runs through it all is communications used as a tool to advance outcomes, not just to describe them.
We work as partners, not vendors. Long-term, partner-led, locally grounded. Each engagement is bespoke to your organisation, your people, and the long view of the change you are trying to see.
Keir W., aged 10
KW Strategy is named in honour of Keir W., an everyday reminder that children and young people must be at the heart of the decisions we make today. It keeps us curious, honest, and focused on the future we're shaping.
Six ways we help you create meaningful, sustainable change.
Each engagement is designed around your goals, whether that's sharpening your story, unlocking new funding, or supporting leaders through critical decisions.
Philanthropy advisory
Advising foundations, family offices, and corporate philanthropies on giving strategy, programme design, and the partnerships that turn intent into lasting impact.
Senior adviser to philanthropyImpact communications
Communications used to drive impact, not produce content. Audience-first, anchored in your strategy and goals, and shaped to advance the outcomes you actually care about.
Strategic Narrative WorkshopFunding positioning
Strengthening organisations' positioning so they can attract more funders and grow their funding base. The strategic groundwork that makes the funding conversations easier.
Get in touchExecutive advisory
Advising CEOs and senior leaders on strategic directions that amplify impact, a trusted thought partner through critical decisions.
Get in touchAdvocacy leadership
Leading advocacy efforts that amplify your cause and influence decision-makers where it counts.
Get in touchStrategic partnerships & external engagement
Building cross-sector partnerships and guiding external engagement that expand your reach, deepen connections, and strengthen your place in the ecosystem.
Get in touchStrategic Narrative Workshop
A two to three day in-person workshop for leadership teams who want their communication to add to their impact, not just describe it. Built around strategy and impact, not just messaging.
A small team, deep networks, and three decades of global experience.
Euan Wilmshurst
A trusted, board-level advisor, trustee, and non-executive director with 30 years of global experience across strategic communications, advocacy, corporate affairs, social impact, education, and international development. Euan has held senior leadership roles at The Coca-Cola Company, Pearson, WPP, CIFF, and IBM, with his last executive role at the LEGO Foundation, leading advocacy, partner engagement, and external communications.
Three years ago, Euan co-founded KW Strategy with his son Keir, and has advised a wide range of senior leaders and their organisations. He currently serves as Vice Chair of Play England, and on the boards of STIR Education, Home-Start UK, and Svitlo Education. He previously served on the Executive Committee and twice on the board of the Global Partnership for Education (GPE), as well as on the boards of Street Kids International UK and the Tutu Foundation UK. Euan writes regularly for the Diplomatic Courier, is a Salzburg Global Fellow, and is a member of the World In 2050 Expert Network. He is deeply passionate about early childhood development, transforming education systems, and learning through play.
Keir W.
Our namesake and guiding principle. Keir W. is a daily reminder that children and young people should be at the heart of decision-making, and that the best strategies are the ones we'd be proud to explain to the next generation. A self-confessed aviation fan, Keir has already lived in three countries: Singapore, Denmark, and now the UK.
Anna Morato
A communications expert driven by a deep passion for learning through play, sustainability, and making a positive impact on people and planet. Anna blends communication strategy, brand development, content production, and social media strategy, bringing a strong mix of insight, creativity, and strategic thinking to every project.
Esha Arora
A communications professional specialising in strategy and organisational positioning. Esha crafts stories that matter and designs strategies that drive change, having worked with philanthropies and organisations around the globe. Her focus is social impact and education, using messaging that resonates and campaigns that move audiences.
Organisations we've worked with.
A selection of corporate, philanthropic, and non-profit partners across our engagements.
Ideas and Opinions
Occasional thoughts and opinions from the team on philanthropy, early childhood, education, climate, social impact and the strategies that shape them.
Free, shareable resources for the people we work alongside.
Practical things to read, share, and use, refreshed each year.
The One Stop IDOP Shop
The International Day of Play (IDOP) is the first ever UN day dedicated to children's right to play. A short guide to the day, the global coalition behind it, and where to find the resources that matter, including the Play 31 Challenge from Play England, of which Euan is Vice Chair.
Global Education Events Guide
A public, shareable, editable calendar of the conferences, summits, and moments that shape global education each year. Includes dedicated tabs for Education in Emergencies and UNGA week. Open to anyone in the field to view, share, and add to.
Euan's LinkedIn archive
Over 2,000 LinkedIn posts and 26 long-form articles in one searchable place. Filterable by year and type, deep-linkable to any single piece. Euan posts on LinkedIn regularly, often several times a day, and the full record lives here.
Three recommendations worth knowing.
For people looking for jobs, organisations looking for talent, and anyone navigating a transition in philanthropy, education, and social impact.
PurposePhil Career
A curated job board connecting philanthropic foundations and social impact organisations with talent in education, EdTech, MEL, and evidence. Built and run by Nora Marketos, a fellow founder to Euan, who made the same leap from in-house philanthropy to a portfolio career.
purposephilcareer.com →
Inicio Partners
An executive search firm for the education and social impact sector. Inicio Partners specialises in connecting schools, universities, foundations, and impact organisations with senior leaders who match their values and ambition. Founded by Danielle West and Vikas Pota, with Dominic Bond leading social impact.
iniciopartners.com →
Career Reset Resources
A curated collection of tools, links, and opportunities for anyone navigating a career transition, layoff, or moment of uncertainty in the social impact sector. Built by Kelsi Kriitmaa, PhD, a social impact coach and fellow consultant with almost two decades guiding leaders and teams across philanthropy, development, and humanitarian work.
kriitmaa.com →Let's collaborate for change.
If you're ready to drive real, sustainable change, we'd love to hear from you. Tell us a little about your organisation and what you're working on.
enquiries@kw-strategy.com